Case study · 2026
Volta Bikes: a launch site that sold out the first run
An electric cargo bike from a two-person startup. Launch website, configurator and photography direction, delivered in nine weeks.
Volta had a working prototype, a factory slot for 200 bikes and nine weeks to pre-sell them. No brand, no photos, no site.
Scope
We art-directed a two-day shoot in the harbour, built a configurator for the three frame colours and two box sizes, and wrote the product copy with the founders.
Result
All 200 bikes were reserved in eleven days. The configurator is still the site.